To Tweet or not to Tweet: Europe's digital conundrum

To Tweet or not to Tweet: Europe's digital conundrum

For most pharmaceutical companies in Europe, the use of Twitter verges on an existential crisis. With social media regulations that vary from country to country and language barriers to overcome, companies often find themselves asking, ‘Why do I need Twitter and what value can Tweeting bring?’ Why do I need Twitter? When you look at what pharmaceutical companies have flocked to Twitter, the majority of the tweets are coming out of the United States. As one of only two countries (the other being New Zealand) that is allowed to advertise directly to the consumer, the U.S. tends to throw caution to the wind when considering the use of social media channels such as Twitter. Whilst the tweets tend to be quite corporate in nature – covering items such as press Read More

Read more...

Lessons the Iditarod can teach Washington

Check out this great piece on the need for bold action to solve America’s healthcare problems written by TogoRun’s President Gloria Janata and DC Managing Director and editor of HCPolicyMatters, Anne Woodbury.  Find the full article here and tell us what you think.

Read more...
HC Policy Power Players Series: United States Preventive Services Task Force

HC Policy Power Players Series: United States Preventive Services Task Force

The Members The United States Preventive Services Task Force, or USPSTF, is made up of 16 members from a number of organizations and institutions outside of the federal government. They are doctors, nurses and epidemiologists with vast expertise in numerous medical fields including pediatrics internal medicine, geriatrics, women’s health, behavioral medicine, and family care. The task force is responsible for making preventive care recommendations, and deeming which services are unnecessary. The task force is funded, staffed, and appointed by the U.S. Department of Health and Human Services’ Agency for Healthcare Research and Quality. The USPSTF meets in Washington several times a year to produce the best preventive care recommendations. What USPSTF Does The USPSTF ranks its recommendations using a three letter grading scale. An “A” recommendation indicates that there is a Read More

Read more...

The continuing challenges of pharma’s new-found transparency

You can’t please everyone!…so goes the idiom. It’s an age-old problem, and one that has for a long time been a sticking point for pharma in the push towards payment transparency. But it seems there’s finally light at the end of the tunnel. On both sides of the Atlantic, regulation is now in-place that will finally help silence long-standing criticism of the opaque nature of the payments made between pharma and the medical community, whilst balancing the associated issues of privacy law and anti-bribery legislation. Whilst the United States was seen to lead the way with the introduction of the Sunshine Act in 2010, the implementation has been relatively slow-paced, and it will only be in September of this year that the first data on payments and gifts made to Read More

Read more...
HCPolicy Power Players

HCPolicy Power Players

At TogoRun, we pride ourselves in finding and telling the untold stories—stories about important people and organizations who have not received the recognition they deserve. When it comes to health care policy in the U.S., the Department of Health and Human Services, the Food and Drug Administration and the White House are household names; however, there are many other groups frequently overlooked despite their influence in building the future of health care. In a new series, HCPolicy Power Players, we will focus on profiling the key players in the public and private sectors who shape health care policymaking. Our series will shine light on five groups who illustrate current health care policy priorities, and where policy is heading. They play a part in answering critical questions in improving mental health Read More

Read more...

Compassionate Use: Experimental Drug Access from the Ebola Crisis to #Save[Patient]

During his visit to the U.S. Centers for Disease and Control today in Atlanta, President Barack Obama announced a major expansion of military and medical resources to combat the spread of the Ebola virus, including the development of 17 treatment centers, training for thousands of healthcare workers and the creation of a military control center for coordination. Considering short- and long-term treatment options, $58 million will be allocated to speed the production of antibody-based ZMapp, as well as two Ebola vaccine candidates. ZMapp, founded by Mapp Biopharmaceutical, Inc., was first in the spotlight when two American aid workers who had been based in Liberia received the experimental drug under the FDA’s “compassionate use” regulation, which provides access to experimental drugs outside clinical trials. Of the seven people who have now Read More

Communicating the role of sugar in the obesity epidemic

Sugar Blog Podt

Obesity is a global epidemic that impacts all people—either directly or indirectly—regardless of race, gender or nationality. Through the lens of a health care communications pro in the UK, TogoRun UK’s Jessica Greenman weighs in with her perspective. With an impending obesity epidemic casting a dark cloud of financial doom over Europe, new figures report that by 2050, the obesity problem could cost the UK approximately £50 billion a year. The epidemic is becoming a regular feature in the tabloids, and more recently, sugar has been targeted as one of the main contributors to our overweight nation. So in the midst of the crisis, what measures can be put in place to avert such a catastrophe? In recent months, efforts have been initiated to curb the sugar problem—including Action on Read More

To Tweet or not to Tweet: Europe’s digital conundrum

Twitter Bird

For most pharmaceutical companies in Europe, the use of Twitter verges on an existential crisis. With social media regulations that vary from country to country and language barriers to overcome, companies often find themselves asking, ‘Why do I need Twitter and what value can Tweeting bring?’ Why do I need Twitter? When you look at what pharmaceutical companies have flocked to Twitter, the majority of the tweets are coming out of the United States. As one of only two countries (the other being New Zealand) that is allowed to advertise directly to the consumer, the U.S. tends to throw caution to the wind when considering the use of social media channels such as Twitter. Whilst the tweets tend to be quite corporate in nature – covering items such as press Read More

Lessons the Iditarod can teach Washington

the-hill

Check out this great piece on the need for bold action to solve America’s healthcare problems written by TogoRun’s President Gloria Janata and DC Managing Director and editor of HCPolicyMatters, Anne Woodbury.  Find the full article here and tell us what you think.

HC Policy Power Players Series: United States Preventive Services Task Force

USPTF

The Members The United States Preventive Services Task Force, or USPSTF, is made up of 16 members from a number of organizations and institutions outside of the federal government. They are doctors, nurses and epidemiologists with vast expertise in numerous medical fields including pediatrics internal medicine, geriatrics, women’s health, behavioral medicine, and family care. The task force is responsible for making preventive care recommendations, and deeming which services are unnecessary. The task force is funded, staffed, and appointed by the U.S. Department of Health and Human Services’ Agency for Healthcare Research and Quality. The USPSTF meets in Washington several times a year to produce the best preventive care recommendations. What USPSTF Does The USPSTF ranks its recommendations using a three letter grading scale. An “A” recommendation indicates that there is a Read More

The continuing challenges of pharma’s new-found transparency

Tim HCPolicyMatters post Wordle

You can’t please everyone!…so goes the idiom. It’s an age-old problem, and one that has for a long time been a sticking point for pharma in the push towards payment transparency. But it seems there’s finally light at the end of the tunnel. On both sides of the Atlantic, regulation is now in-place that will finally help silence long-standing criticism of the opaque nature of the payments made between pharma and the medical community, whilst balancing the associated issues of privacy law and anti-bribery legislation. Whilst the United States was seen to lead the way with the introduction of the Sunshine Act in 2010, the implementation has been relatively slow-paced, and it will only be in September of this year that the first data on payments and gifts made to Read More

HCPolicy Power Players

healt-care-cost

At TogoRun, we pride ourselves in finding and telling the untold stories—stories about important people and organizations who have not received the recognition they deserve. When it comes to health care policy in the U.S., the Department of Health and Human Services, the Food and Drug Administration and the White House are household names; however, there are many other groups frequently overlooked despite their influence in building the future of health care. In a new series, HCPolicy Power Players, we will focus on profiling the key players in the public and private sectors who shape health care policymaking. Our series will shine light on five groups who illustrate current health care policy priorities, and where policy is heading. They play a part in answering critical questions in improving mental health Read More

Internet Advocacy Roundtable event “New Tools in Advocacy and Public Affairs”

Internet-Advocacy-Roundtable-event

One of the best ways to stay current on the latest technology available to help communicators is to take a test drive and kick the tires. It can be pretty time consuming to join demo sessions from individual vendors, so when TogoRun had the chance to attend an Internet Advocacy Roundtable event about “New Tools in Advocacy and Public Affairs” we jumped at the opportunity. The event was hosted by the Internet Advocacy Center and Alan Rosenblatt. Attendees included representatives from non-profits like the United Way Foundation and The 1 in 3 Campaign, technology vendors like Turntech, and other groups working in advocacy and public affairs. The roundtable began with a panel of vendors discussing and demonstrating their innovative products, followed by a discussion of ways these tools can be Read More

State level Spanish-language online resources still lacking as CuidadoDeSalud launches

healtcare-gov-spanish

This past weekend, CuidadoDeSalud.gov, the Spanish-language version of Healthcare.gov was launched in an effort to bring full enrollment functionality to millions of uninsured Spanish speakers across the country.  The U.S. Department of Health and Human Services has said that it will use feedback from Spanish-language organizations using the site during an initial soft-launch phase to make improvements before it is marketed widely to Spanish-language speakers. As HHS develops its marketing and communications plans for the site, it would be wise to consider how the state-based exchanges are communicating to and enrolling Spanish speakers, and what it will mean for the success of ACA. Our initial research has shown online outreach in Spanish at the state level was virtually non-existent. Unfortunately, very little has changed in two months since the first Read More

The chatter matters: Those seeking ACA info inundate social media

Hand holding a Social Media 3d Sphere

State-Based health insurance exchanges and navigator groups increase social media following by 20 percent since first week of open enrollment The news cycle over the past week has been dominated with headlines and stories about hiccups in Healthcare.gov functionality, Kathleen Sebelius testifying on Capitol Hill and state-based exchange efforts to continue to reach the uninsured amidst the challenges experienced with open enrollment. We’ve discovered an intriguing trend this week: conversations on social media about the Affordable Care Act have decreased, but state-based exchanges and navigator groups have increased their social media outreach and continue to gain followers. Perhaps this suggests that as we get further from the beginning of enrollment and as the political discourse about the challenges of ACA implementation runs its course, consumers will continue to use social Read More

States and HIX navigators lacking Spanish-language online resources

Picture1

As the race to enroll the uninsured before March 31, 2014 heats up, most states and navigator groups are falling behind in providing online Spanish-language resources. Over 50 million Hispanics currently live in the United States, comprising 17 percent of the total U.S. population and account for nearly one-third of all uninsured. While the Federal Government has a Spanish-language informational website and is aiming to launch its Spanish-language enrollment website next week, online outreach in Spanish at the state level is virtually non-existent. By not providing online information in Spanish about ACA, open enrollment and access to affordable health care, state exchanges and navigator groups may be missing a large portion of the uninsured. This is a potentially critical misstep given the rate at which Spanish speakers are connected online: Read More

Obamacare overwhelmingly used negatively in online discussions, Affordable Care Act rarely referenced

TimeKimmel2504e

Unfavorable sentiment shrouds “Obamacare”; 40 percent of online community discussions unfavorable when Obamacare mentioned Since the Affordable Care Act was signed into law, the Administration and its allies have had trouble communicating the key selling points that resonate with people across the country, and even worse, overcoming the negatively coined term “Obamacare.” It is no mystery that when sold in a piecemeal fashion, provisions of the law, such as, young adults can stay on their parent’s health insurance until the age of 26 and people with pre-existing conditions can no longer be denied coverage, the public responds favorably. TogoRun DC has been keeping a close eye on the communication strategy, sentiment and volume to see if the knowledge gap can be closed, and if the administration can effectively communicate their Read More

Pink’d out: Why so much “awareness” could be harming the breast cancer cause

Breast Cancer Awareness Ribbon

October is the only month during which I like the color pink. That’s because for the past ten days and for the next 20, the girlish hue reminds me of more than Barbie dolls, glitter and an awful cocktail dress I wore to the 8th grade social. Instead, it reminds me of the people I know, or the people I would have known, who have been affected by breast cancer. I, like so many others, jump on the breast cancer awareness train in October. Unfortunately, I, like so many others, jump off the train come November 1. When pink stops appearing in store windows, on social media feeds and within the pages of newspapers, most of the world stops paying attention. And honestly, I usually do too. Why? We are Read More

Affordable Care Act gains social steam. Covered California leads social media race.

Social media Marketing

Federal Health Insurance Marketplace Glitches Drive Overall Online Conversation During First Week of Open Enrollment. Since the opening of the federal Health Insurance Marketplace on October 1st, the DC office of TogoRun, a global boutique communications company, has been on the scene monitoring and synthesizing thousands of online community discussions surrounding the launch and implementation of the marketplace and each state-based exchange. It’s no mystery, driving the online discussion this week has been a myriad of programming issues and the public’s inability to complete online enrollment applications. Despite these setbacks and the domination of the traditional news cycle of the government shutdown, social media has been utilized heavily by state-based exchanges, navigators and outside advocacy groups to reach the uninsured. Key Takeaways Overall sentiment for ACA, across all online communities, Read More