Freshman Healthbook

HEALTHBOOK 2.0TOGORUN’S 2013

FRESHMAN

HEALTHBOOK

NOW AVAILABLE

Download The Freshman Healthbook

Download THE FRESHMAN HEALTHBOOK Media Alert

 

What is THE FRESHMAN HEALTHBOOK?

THE FRESHMAN HEALTHBOOK is a new advocacy resource that examines the health care-specific background and positions of the members of the 113th Congressional Freshman class. Our latest TogoRun offering identifies their positions on key health care issues, including the Patient Protection and Affordable Care Act (ACA), medical innovation, children’s health, mental health, Medicare, physician reimbursement, reproductive rights and veterans’ health. It analyzes the current make-up of the class and identifies seven Freshmen as the next likely health care leaders in Congress.

Who should download THE FRESHMAN HEALTHBOOK?

We created the THE FRESHMAN HEALTHBOOK to provide advocates, TogoRun clients and the media with a convenient reference tool on the new policymakers in Congress. Regardless of background or committee assignment, each Freshman has been entrusted with a tremendous amount of power and influence over health care in the U.S.. Each member’s profile offers insight into what issues are important to him/her. The HEALTHBOOK will help advocates develop their outreach plans for 2013.

What information is in THE FRESHMAN HEALTHBOOK?

In the THE FRESHMAN HEALTHBOOK: SENATE and THE FRESHMAN HEALTHBOOK: HOUSE, each member’s profile offers strategic angles by which the advocacy community could engage. Some members have a history of activism around particular disease states such as diabetes, cancer, AIDS or Alzheimer’s. Others have professional experience as medical professionals or working in the field of health care as consultants or administrators.

In the section entitled THE FRESHMAN CLASS IN AGGREGATE NUMBERS, we share our insights on the class as a whole after we applied filters such as health care experience, ethnicity and gender. Certain new members had more extensive health care experience than others, which may make them more active on health issues. Therefore, we created a ONES TO WATCH list that identifies seven members who will likely have strong voices in health care debates.

Additionally, we looked at the content and found the ACA topics to be very narrow. ACA has vast implications beyond coverage and we explore some of those angles in THE UNTOLD STORIES OF ACA. Advocates interested in specific disease states or topics such as medical innovation and mental health will find our suggestions for strategic angles they can leverage.

We also looked at the style of communication, and found that the element of STORYTELLING WAS AN UNDERUTILIZED COMMUNICATION TOOL. Members of Congress could use storytelling to connect with their constituents on a more personal level.

FOR INFORMATION/INTERVIEWS, CONTACT:

Anne Woodbury, Managing Director, TogoRun, Washington, DC

(202) 828-5075, a.woodbury@togorun.com